Brand Logo

brand identity
& strategy

brand identity
& strategy

brand identity
& strategy

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BG Image

The best brands don't happen by chance. They're built with clarity & care.

A strong brand doesn’t just make your business look good. It gives you clarity, direction, and a competitive edge. Whether you’re starting fresh or refining what already exists, we'll help you shape a brand that feels true to who you are.

Build A Brand Build A Brand Build A Brand Build A Brand Build A Brand Build A Brand 
With Intention With Intention With Intention With Intention With Intention With Intention 

INGREDIENTS FOR THE PERFECT BRAND

01.Strategy & Foundations

We define the essentials — your audience, purpose, positioning, and story — giving your brand a clear direction and meaning behind every creative decision.

02.Visual Identity

From logo to full identity system, we craft visuals that capture your personality and stand out everywhere your brand shows up.

03.Messaging & Voice

We help you express who you are with clarity, consistency, and confidence through tone of voice, key messages, and a narrative that feels unmistakably you.

04.Guidelines & Brand Assets

A complete, ready-to-use toolkit covering design rules, templates, and asset libraries so your brand stays consistent across every touchpoint.

THE PROCESS

the process

get to work

get to work

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onboarding & discovery
ONBOARDING & DISCOVERY
ONBOARDING & DISCOVERY

We start with a discovery call to get to know you, your business, and your goals. Once we’ve confirmed the project, you’ll receive your contract, invoice, and be onboarded onto your personal Notion portal. This step ensures everything’s clear and we’re aligned before any design work begins.

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brand strategy
BRAND STRATEGY
BRAND STRATEGY

You’ll complete a short brand questionnaire so we can understand your audience, values, and creative goals. From there, we develop the strategic foundation — positioning, messaging, and creative direction — that guides everything that follows.

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pre-design & direction
PRE-DESIGN & DIRECTION
PRE-DESIGN & DIRECTION

We refine the creative direction through mood-boards and feedback to lock in the visual tone for your brand. This step ensures we’re completely aligned on the look and feel before I start designing.

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concepting & designing
CONCEPTING & DESIGNING
CONCEPTING & DESIGNING

Here’s where it all comes to life. We create your brand concepts and present them to you for feedback. Once we refine and finalise the chosen direction, we prepare all logo files, brand assets, and your brand guidelines.

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off-boarding & next steps
OFF-BOARDING & NEXT STEPS
OFF-BOARDING & NEXT STEPS

We wrap up with a final review call and handover of all files and documentation. You’ll receive ongoing guidance for rollout, plus support for referrals or future projects as your brand continues to grow.

recent work

take a look

take a look

"Branding isn’t decoration. it’s the foundation that makes every other part of your business work harder."

Let’s work together
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Bringing every aspect of your brand into focus

hello@aspectdesign.co.uk

HOME

ABOUT

PROJECTS

CONTACT

© Aspect Design 2025. All rights reserved.

Social Icon
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Brand logo

studio

Bringing every aspect of your brand into focus

hello@aspectdesign.co.uk

HOME

ABOUT

PROJECTS

CONTACT

© Aspect Design 2025. All rights reserved.

Social Icon
Social Icon
Brand logo

studio

Bringing every aspect of your brand into focus

hello@aspectdesign.co.uk

HOME

ABOUT

PROJECTS

CONTACT

© Aspect Design 2025. All rights reserved.

Social Icon
Social Icon
Brand logo

studio