BRAND strategy and identity
Brand strategy, logo design, visual identity, messaging and brand guidelines.
Whether you’re launching or rebranding, clarity comes first.
We deliver brand strategy and brand identity design that strengthens what makes you different, from messaging and visuals to logo design and brand guidelines that scale with your business.
INGREDIENTS FOR a strong brand identity
A complete brand identity is more than a logo. Our brand strategy process covers positioning, visual identity, messaging and brand guidelines so your brand stays consistent everywhere.
01 . strategy and foundations
We start with brand strategy to define what you stand for, who you’re for, and how you should be positioned. This gives your brand identity clarity before any visuals are designed.
Positioning, audience & competitor insight
Brand values, tone & brand messaging foundations
Clear direction for design & content
02 . visual identity
We design a distinctive visual identity built to scale across your website, social content and marketing. This includes logo design, typography, colour and supporting brand elements.
Logo suite and brand marks
Colour palette and typography system
Supporting graphic elements and layouts
03 . messaging and voice
A strong brand sounds as good as it looks. We refine your brand messaging and tone of voice so your website, campaigns and content feel consistent and easy to trust.
Core message and value proposition
Tone of voice principles and writing style
Key copy prompts for web and marketing
04 . GUIDELINES AND ASSETS
To keep your brand consistent long-term, we package everything into clear brand guidelines and ready-to-use files. Your team gets the assets needed to roll your identity out confidently.
Brand guidelines document (PDF)
Asset library for web and social
Templates or starter collateral if needed
recent work
A selection of branding projects covering brand identity, visual design and launch-ready brand guidelines.
We start with a discovery call to get to know you, your business, and your goals. Once we’ve confirmed the project, you’ll receive your contract, invoice, and be onboarded onto your personal Notion portal. This step ensures everything’s clear and we’re aligned before any design work begins.
You’ll complete a short brand questionnaire so we can understand your audience, values, and creative goals. From there, we develop the strategic foundation — positioning, messaging, and creative direction — that guides everything that follows.
We refine the creative direction through mood-boards and feedback to lock in the visual tone for your brand. This step ensures we’re completely aligned on the look and feel before I start designing.
Here’s where it all comes to life. We create your brand concepts and present them to you for feedback. Once we refine and finalise the chosen direction, we prepare all logo files, brand assets, and your brand guidelines.
We wrap up with a final review call and handover of all files and documentation. You’ll receive ongoing guidance for rollout, plus support for referrals or future projects as your brand continues to grow.
questions about brand identity design
What’s the difference between a logo and a brand identity?
A logo is one element of your brand. A complete brand identity includes your logo, visual identity system (colour, typography, layouts and graphic elements), and the guidelines that keep everything consistent across your website, social media and marketing.
Do you provide brand strategy before designing the visual identity?
What deliverables are included in your brand identity design service?
Can you refresh an existing brand or do you only work on new brands?
Can you design my website after the branding is complete?
