Ancient + Brave

Bringing fresh creative perspectives to paid social for a leading name in premium wellness

About the Brand

Ancient + Brave is a British wellness brand specialising in collagen, nutritional supplements and functional blends that support everyday health and wellbeing.

Combining ancient wisdom with modern nutritional science, the brand has established a distinctive presence in the wellness industry. Its carefully considered formulations, sophisticated visual identity and commitment to quality have helped build a loyal community around a more intentional approach to wellbeing.

The Approach

Working alongside Ancient + Brave's in-house creative and performance marketing teams, I provided freelance design support across an evolving range of paid social campaigns.

With a well-established brand identity already in place, the focus was on finding new ways to communicate product benefits, capture attention and introduce fresh creative thinking without compromising the brand's refined aesthetic.

The work spanned static advertising, motion graphics, product-led compositions and campaign adaptations, covering key products throughout the Ancient + Brave portfolio.

Each brief presented an opportunity to explore different visual approaches, from minimal, editorial-style compositions to more expressive, attention-grabbing concepts designed specifically for social advertising.

Particular attention was given to visual hierarchy, typography, product presentation and messaging, ensuring that every creative communicated its purpose quickly while remaining cohesive with the wider brand.

Working within a fast-moving marketing environment also required flexibility, with assets developed and refined in response to changing campaign requirements, feedback and creative priorities.

The Result

The collaboration produced a diverse collection of paid social assets, exploring new creative directions while retaining Ancient + Brave's distinctive visual identity.

Through a combination of considered art direction, purposeful design and an understanding of performance-led advertising, the work helped broaden the brand's creative output across multiple products, campaigns and formats.

The result was a versatile range of digital creative that balanced the elevated feel of a premium wellness brand with the demands of modern social advertising.