RJ Performance
A bold, high-energy brand identity built to support RJ Performance’s move into the online space.
About the Brand
RJ Performance is a personal training brand based in Bristol, built on years of hands-on experience delivering results on the gym floor. As the business grew, the focus shifted towards expanding its online offering and building a stronger digital presence.
The Approach
We developed a fresh identity rooted in authenticity and raw energy. A custom typeface and gritty, textured elements were used to reflect the intensity of the brand, creating a flexible system that could be applied consistently across digital platforms.
What Was Created
Brand identity and logo system
Custom typography
Visual direction and asset system
Social and digital-ready brand assets
The Result
The final identity gives RJ Performance a stronger, more recognisable presence online, with a cohesive set of assets that make it easier to show up consistently across web and social.
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