Project Overview

We worked with National Theatre Wales to design the logotype for The City Socials, a new series of free networking events created to connect and inspire early-career artists and freelancers across Wales.

Our Approach

The National Theatre Wales team wanted a logotype that captured the energy and vibrancy of the events while remaining clear, legible, and adaptable across multiple formats. The design needed to work harmoniously with photography - a key visual component for their promotional materials - and have the flexibility to be applied across digital, print, and event collateral.

After developing and presenting several concepts, we landed on a typographic pairing that perfectly reflects the dual nature of The City Socials. The bold, structured “City” typography represents the creative infrastructure and ambition of urban arts culture, while the more fluid, hand-drawn “Socials” introduces warmth, texture, and movement, symbolising the personality and excitement of the events themselves.

This balance between structure and spontaneity gives the logotype a distinctive character that feels both professional and playful. It also provides strong visual impact whether used alongside imagery, as a standalone mark, or across smaller-scale touchpoints like social graphics and printed flyers.

the outcome

The final design has become a central part of The City Socials visual identity, helping National Theatre Wales promote the series in a way that feels engaging and authentic to their creative community. The mark reflects the spirit of the events - lively, inclusive, and full of personality - and has been rolled out across digital and print materials, from social media assets to posters and event signage.