Calum Scott x Aitch
Art direction and behind-the-scenes content for Calum Scott’s music video featuring Aitch.
About the Brand
At the start of the year, Calum Scott was working on a new track featuring Aitch and was looking for a team to shoot the music video. After being brought in by the director, I joined the project as Art Director.
The Approach
Working closely with the production team and stylists, I helped shape the visual direction by coordinating backdrop colours and outfits to ensure everything felt cohesive on camera. Alongside this, I captured behind-the-scenes photography and video content for Calum Scott’s social channels.
What We Created
Art direction for music video visuals
Colour and styling coordination on set
Behind-the-scenes photography
Behind-the-scenes video content
The Result
A cohesive visual direction for the video, supported by a bank of behind-the-scenes content that could be used across social to extend the life of the release.
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