Hair Design by Sam

A simple, modern brand identity designed to elevate Hair Design by Sam’s next stage of growth.

About the Brand

Hair Design by Sam is a personal hair styling business transitioning into a new salon space. As part of that move, the brand needed to move away from a self-made logo and towards something more professional and considered.

The Approach

We kept the direction clean and minimal, avoiding unnecessary complexity. A modern serif was paired with a soft calligraphic style to reflect both professionalism and personality, with a custom scissor-inspired “S” mark adding a subtle, industry-relevant detail.

What We Created

  • Brand identity and logo design

  • Custom logo mark

  • Typography pairing

  • Core brand assets

The Result

A more polished and distinctive brand that feels aligned with Sam’s work, while remaining simple, recognisable, and easy to use across digital platforms.

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